Recent invasion of Frenchman notwithstanding, I’ve noticed a definite and consistent drop in the amount of traffic this site’s been getting on an average day. I thought, OK, maybe the world has finally gotten tired of me. Bound to happen. I can take it…*sniff*
But no. It’s not you. It’s not even me. It’s Google.
I mentioned last year that my CB-6000 Tips and Tricks page had been slowly but steadily attracting more traffic to the site. I surmised that this might be due to an increase in general interest on the subject of chastity. Well, the party’s over. Well, maybe not over, but it’s not as much of a party as it once was. Well, maybe “party” is the wrong metaphor to use in any case. Well, why don’t I just show you the stuff?
Here’s an updated version of the number of views the CB6K page has received since it was published back in 2009:
Not very hard to see where the drop-off happened. However, that doesn’t look like a natural decrease. Something, I thought, must have changed suddenly and drastically. It was the Google. Last year, I was the third result listed organically when searching for “cb6000.” Today, I’m not even on the first page.
A link to the tips and tricks aren’t found until the second page. So, for all you nascent interactive marketers out there, the difference between being on Google’s first page of results versus the second is…pretty big! It cut 75% of the traffic that page was getting.
On the one hand, you know, whatever. No skin of my nose. On the other hand, it’s somewhat concerning to see real content (inasmuch as I can refer to my site as “real content”) being replaced with a bunch of redundant shopping links and videos.
This is all the apparent result of Google’s new “Hummingbird” search algorithm which they put into service sometime in September. I won’t pretend to know all that that entails, but the results are pretty clear. The kind of content bloggers produce (at least when it comes to locking up penises in clear plastic) is not as valuable, Google surmises, as shopping links and videos.
And no, it’s no better over on Bing. In fact, it’s a little worse. Still on the second page, just a little lower down. Not that anybody uses Bing, of course…